Peacock Cafe: NBC @ SXSW

NBC Peacock Café at SXSW
A Branded Pop-Up in Austin, TX

Objective: To design and execute a high-impact pop-up café experience that offered guests a branded moment of pause, connection, and discovery amidst the energy of SXSW.

Involvement: Creative Concepting, Experiential Design, Creative Production/Sourcing, Spatial Layouts, 3D Rendering, Technical Drawings

Created as a temporary escape in the heart of SXSW, the NBC Peacock Café invited guests into a vibrant, branded coffee shop experience that merged function, comfort, and storytelling. As Experiential Designer, I worked with the Foster team to concept and execute the full spatial experience—on a quick turnaround and a tighter scale.

From layout and design development to renderings, tech drawings, and on-the-ground coordination, every detail was designed to reflect the colorful personality of Peacock while offering a moment of ease for attendees navigating the festival chaos.

Though smaller in scale, the project moved fast and demanded sharp decision-making, collaboration, and precision—resulting in a beautifully branded space that stood out and served up more than just coffee.