Unwell Weekend: Miami, FL
Unwell Spring Break
An Experiential Brand Activation in Miami, FL
Objective: To design and execute immersive environments across a multi-day and location event that brought Alex Cooper of Call Her Daddy’s Unwell’s Spring Break to life through bold spatial storytelling.
Involvement: Experiential Design, Creative Concepting, Creative Production/Sourcing, 3D Rendering, Spatial Layouts, Technical Drawings, Vendor Coordination, and Project Collaboration
Unwell Spring Break was a high-energy, four-location activation in Miami that welcomed over 10,000 guests throughout the weekend. As Experiential Designer, I worked closely with the Creative Director to concept and execute spatial designs that reflected the bold, unfiltered tone of the Unwell brand.
I created detailed floor plans, 3D renderings, and technical drawing packages that shaped the guest journey from concept to installation. In addition to designing for Unwell, I designed branded activations for Unwell, White Claw, Bondi Sands, Crocs, Hulu, and Carbone—ensuring each space aligned with the brand’s identity while contributing to a cohesive overall experience.
Fast-paced and creatively charged, this project required tight turnarounds, deep collaboration, and an obsessive attention to detail—all in service of a standout, large-scale guest experience.
